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Chocolate, as a Drink, was a favorite of Montezuma, Emperor of the Aztecs.
Hernando Cortez, the Spanish conquistador, brought the drink back to Spain in
1529. It remained a favorite of the Spanish royalty for many years before becoming
consumed widely throughout Europe. Three centuries later in England chocolate
was first used as a non-liquid confection. The early eating bars of chocolate
were made of bittersweet chocolate. Milk chocolate was introduced in 1875 when
Henry Nestle, a maker of evaporated milk and Daniel Peter, a chocolate maker,
got together and invented milk chocolate, which today is preferred by 80% of
the world's population. At the 1893 Columbian Exposition, a World's Fair
held in Chicago, chocolate-making machinery made in Dresden, Germany, was displayed.
It caught the eye of Milton S. Hershey, who had made his fortune in caramels,
saw the potential for chocolate. He installed chocolate machinery in his factory
in Lancaster, and produced his first chocolate bars in 1894. Other Americans
began mixing in other ingredients to make up new candy bars through the end
of the 1890s and the early 1900s. But it was World War I that really brought
attention to the candy bar. The U.S. Army Quartermaster Corps commissioned
various American chocolate manufacturers to provide 20 to 40 pound blocks of
chocolate to be shipped to quartermaster bases. The blocks were chopped up into
smaller pieces and distributed to doughboys in Europe. Eventually the task of
making smaller pieces was turned back to the manufacturers. By the end of the
War when the doughboys arrived home, the American candy bar business was assured.
Why? Because the returning doughboys had grown fond of chocolate candy and now
as civilians wanted more of the same. As a result, from that time on and through
the 1920s, candy bar manufacturers became established throughout the United
States, and as many as 40,000 different candy bars appeared on the scene. The
Twenties became the decade that, among other things, was the high point of the
candy bar industry. The original candy bar industry had its start on the
eastern seaboard in such cities as Philadelphia, Boston, and New York. The industry
soon spread to the Midwest, because shipping and raw materials such as sugar,
corn syrup, and milk were easily available. Chicago became the seat of the candy
bar industry and is even today an important base. * Copied from the Fall,1995
issue of Candy Bar Gazebo by Ray Broekel.
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